Learning from Watching: Applying Data Science to Entertainment | Nathan Sanders, WarnerMedia Applied Analytics


Friday, October 25, 2019, 1:30pm to 2:30pm


Harvard University, Maxwell Dworkin G115, 33 Oxford Street, Cambridge MA

IACS seminars are free and open to the public; no registration required.  Lunch will not be provided.

ABSTRACT: The modern entertainment industry offers a dynamic environment for applying data science. It involves the study of human behavior at scale and the quantitative modeling of subjective experience and preference, all within a rapidly evolving domain encountering disruption from a myriad of new technologies and business models. Film, TV, and game production, distribution, branding, and marketing are all in the midst of transformative change prompted by these market forces as well as new applications of statistical techniques from fields ranging from natural language processing to computer vision to representation learning. In this talk, Nathan Sanders will provide a perspective on the unique role of data science in the entertainment industry based on his experience at WarnerMedia Applied Analytics. He will discuss how they have sought to maximize the impact of data science by designing models that enable both human and machine learning from data, and through effective communication with stakeholders throughout the business, while examining problems such as how to influence the impact of a blockbuster film’s marketing campaign and how to infer the thematic composition of content like TV shows.

BIO: Nathan Sanders is a statistician, astronomer, and an organizer in science communication. He is the Chief Scientist for WarnerMedia Applied Analytics and Chair of the Leadership Team for the science communication workshop series ComSciCon.


See also: Seminar